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Aaron Eckhart stars as Nick Naylor, a sexy, charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator (William H. Macy) bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test. (official distributor synopsis)

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3DD!3 

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English The Lord of War, but this time about cigarettes. Personally, I don't smoke and I don’t like it: it makes my eyes sting and makes me cough. Still, I laughed at how easily Nick convinces everyone about “freedom of choice", mentioning only the pros of the so-called coffin nails. Moreover, Eckhart’s performance is excellent, and he's such a nice guy that you'll forgive him for everything (even the fact that he gets involved with Katie Holmes) and Cameron Bright pulled off a younger version of him to a T as well. P.S.: Did you notice that no one smokes during the movie? ()

Lima 

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English Very funny and imaginatively directed in places, especially in the opening, when we are introduced to lobbyist Nick Naylor (the utterly brilliant Aaron Eckhart) as the "embodiment of cigarettes" in an irresistibly black and humourless sequence that approximates the number of victims of tobacco addiction. Guaranteed to amuse, too, are the apt observations about the now-fashionable curses on smoking in contemporary Hollywood ("These days, when someone smokes in the movies, they're either a psychopath... or a European."). Even at the very end, Reitman elegantly gets away with moralising that smoking may be "bad", but it is up to each of us to choose. But still, in the end, only 3 stars, albeit very strong. Despite a promising start in the opening 20 minutes, the film has too many deaf spots and unfinished scenes, which is a shame, because such a hot topic is ripe for a complete explosion of politically incorrect, sarcastic humour, of which there is woefully little. Still, the "Ghostbuster" can be proud of his son, I think there is a great talent growing here. ()

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Isherwood 

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English The phenomenal Aaron Eckhart could even make you think that smoking cigarettes is actually a healthy thing. Unfortunately, director Reitman spends the entire ninety minutes flitting between the political correctness of a hot topic and a family melodrama about model fatherhood. If it had thirty extra minutes and a more integral directorial lead who could have been more "loose" would have only helped the film. Then it would have been an absolute hit. Andrew Niccol poked at a similar theme much more vigorously, boldly, and, above all, engagingly. It’s not at all bad for a debut and the promising signs of interesting talent are definitely there. Keep it up! ()

Remedy 

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English On the one hand, a very cynical and morally incorrect film that relies on extremely playful direction and the brilliant Eckhart; on the other, a charming and wonderfully brisk indie whose interpretation is probably up to each individual. I don't want to dissect the content here; what's important to me is that Reitman refrains from any judgement or evaluation and "merely" manages to reflect the facts in an excellent way and humorously portray the behind-the-scenes world of the tobacco industry. Aaron Eckhart was absolutely excellent. A remarkable debut for Jason Reitman. ()

DaViD´82 

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English Nick doesn’t lie or try to hide the truth... He just filters it. An (a)morally flexible picture not unlike Lord of War. Eckhart is maturing with each new movie he appears in and Jason Reitman confirmed with his (commercial) debut that he is a director that knows how to work with difficult topics intelligently and very comically and it doesn’t matter at all that the picture is a mere revue of scenes steeped in black humor and satire. ()

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